RoyalTrendia is a fast growing training company which has marked its presence by catering
digital media training needs of people and corporate companies across Kenya.
The course is designed to help you fine-tune your strategic understanding of Digital Media & update your online media relations capabilities, this Digital Media training offers extensive information through live demonstration, exercises & “real world” case studies to advance your knowledge to the next level.
Check out our schedule of events
How Google analytics work? Understanding Google analytics account structure Understanding Google analytics insights Understanding cookie tracking Types of cookie tracking used by Google analytics Starting with Google analytics How to set up analytics account How to add analytics code in website How to integrate adwords and analytics account? Benefits of integrating adwords & analytics Measuring performance of marketing campaign via Google analytics What is link tagging How to setup link tagging? Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required
Understanding the existing Social Media paradigms and psychology How social media marketing is different than other forms of Internet marketing? Marketing on social networking websites What is viral marketing and its importance Facebook marketing Understanding Facebook marketing Facebook glossary Facebook fan page VS profile VS group Practical session 1 Creating Facebook page Facebook advertising Types of Facebook advertising
Understanding Facebook best practices learn the lingo Linked in Marketing What is Linkedin? Understanding Linkedin Company Profile VS Individual profiles Marketing on Linkedin groups Twitter Marketing Understanding twitter Tools to listen & measure Influence on
How to do marketing on Twitter Video Marketing Understanding video Campaign Creating 1st video campaign Importance of video marketing
Developing YouTube video marketing Strategy Bringing visitors from YouTube videos toy your website
How email works Challenges faced in sending bulk emails How to overcome these challenges Types of email marketing-opt-in &bulk emailing What is opt-in email marketing? Best platforms to do opt-in email marketing Setting up lists & web form Creating a broadcast email How to do bulk emailing? Best practices to send bulk emails
Introduction to content marketing Objective of content marketing Content marketing 7 step strategy building process 18 types of content with examples How to write great compelling content?
Why online reputation management is need of hour? Understanding ORM scenario How to deal with criticism online 10 online reputation management commandments Step by step guide to overcome negative online reputation Best examples of online reputation management
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