Hotline +254705921599 info@royaltrendia.com
  • Date
    23-24 Nov 2017
  • Location
    Blue Post Hotel Thika
  • Tickets
    150 Tickets
  • Speakers
    4 Speakers
  • UpComing Events
    Digital Media Masterclass
    23-Nov-2017 Blue Post, Thika-Nairobi Kenya
    23
    Nov
  • 23-24
    Nov 2017
    2017 Royal Trendia Conference
    Digital Media Masterclass
    Blue Post, Thika-Nairobi Kenya
    23
    Nov
  • 2017 Royal Trendia Conference
    Digital Media Masterclass
    Blue Post, Thika-Nairobi Kenya
    23
    Nov
  • 23-24 Nov 2017
    2017 Royal Trendia Conference
    Digital Media Masterclass
    23
    Nov
  • 23-24
    Nov 2017
    2017 Royal Trendia Conference
    Digital Media Masterclass
    23
    Nov
  • 23-24
    Nov 2017
    2017 Royal Trendia Conference
    Digital Media Masterclass
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    23
    Nov

LEARN MORE ABOUT RoyalTrendia

RoyalTrendia is a fast growing training company which has marked its presence by catering
digital media training needs of people and corporate companies across Kenya.

The course is designed to help you fine-tune your strategic understanding of Digital Media & update your online media relations capabilities, this Digital Media training offers extensive information through live demonstration, exercises & “real world” case studies to advance your knowledge to the next level.

Meet Our Speakers

The event will be graced by the following speakers

Finance Manager
Business Admin
Finance Manager
Computer Engineer
Computer Engineer
Finance Manager
Business Admin
Hr Manager
Tickets
2150
Discussions
1500
Subscribers
1830
Visitors
1050
SCHEDULE

Check out our schedule of events

  • 23 Nov
    Day 1
  • 24 Nov
    Day 2
  • Morning Session
  • Afternoon Session
8:00 - 12:00 What is marketing?
What is marketing?
 Why digital Marketing wins over traditional Marketing?
 Understanding Digital Marketing Process
 Increasing visibility
 Bringing Targeted Traffic
 Inbound
 Outbound
 Conversion leads
 Types of conversion
 Understanding conversion process
12:00 - 13:00 Understanding internet
Understanding internet
 Difference between internet & web
 What is web server & web hosting?
 Different types of web server
 Identifying objective of website
 Deciding a number of pages required
 Building website using CMS in Class
 Booking a domain Name & websiting
 Adding domain name to web server
 Adding webpage & content
15:00 - 16:00 What is SEO
What is SEO
 Introduction to SERP
 What are search engines?
 How search engines work?
 Major functions of a search engine
 What is traffic?
 Different types of traffic
 What are keywords?
 Different types of keywords
 Google keyword planner tool
 Keyword research process
 Google operator: so that you can find anything
 On the web
 On page optimization
 Off page optimization
 Top tool for SEO?
Coffee Break

16:00 - 17:00 Introduction to Google analytics
Introduction to Google analytics

 How Google analytics work?  Understanding Google analytics account structure  Understanding Google analytics insights  Understanding cookie tracking  Types of cookie tracking used by Google analytics  Starting with Google analytics  How to set up analytics account  How to add analytics code in website  How to integrate adwords and analytics account?  Benefits of integrating adwords & analytics  Measuring performance of marketing campaign via Google analytics  What is link tagging  How to setup link tagging?  Monitoring traffic sources  Monitoring traffic behavior  Taking corrective actions if required

17:00 - 18:00 What is social media?
What is social media?

 Understanding the existing Social Media paradigms and psychology  How social media marketing is different than other forms of Internet marketing?  Marketing on social networking websites  What is viral marketing and its importance  Facebook marketing  Understanding Facebook marketing  Facebook glossary  Facebook fan page VS profile VS group  Practical session 1  Creating Facebook page  Facebook advertising  Types of Facebook advertising

  • Morning Session
  • Afternoon Session
8:00 - 9:00 Facebook Marketing Tips
Facebook Marketing Tips

 Understanding Facebook best practices learn the lingo  Linked in Marketing  What is Linkedin?  Understanding Linkedin  Company Profile VS Individual profiles  Marketing on Linkedin groups  Twitter Marketing  Understanding twitter  Tools to listen & measure Influence on

9:00 - 10:00 Twitter: TweetDeck, Klout, PeerIndex
Twitter: TweetDeck, Klout, PeerIndex

 How to do marketing on Twitter  Video Marketing  Understanding video Campaign  Creating 1st video campaign  Importance of video marketing

10:15 - 10:30 Using YouTube for business
Using YouTube for business

 Developing YouTube video marketing Strategy  Bringing visitors from YouTube videos toy your website

11:00 - 12:00 What is email marketing?
What is email marketing?

 How email works  Challenges faced in sending bulk emails  How to overcome these challenges  Types of email marketing-opt-in &bulk emailing  What is opt-in email marketing?  Best platforms to do opt-in email marketing  Setting up lists & web form  Creating a broadcast email  How to do bulk emailing?  Best practices to send bulk emails

12:00 - 12:30 What is online advertising
What is online advertising

  1.  Types of online Advertising
  2. Display Advertising
  3. Banner ads
  4. Rich Media ads
  5. Pop ups and Pop under ads
  6. Campaign that provide online
  7. Advertising Solution  Tracking & Measuring ROI of online adv.

13:00 - 13:30 What is Content marketing?
What is Content marketing?

 Introduction to content marketing  Objective of content marketing  Content marketing 7 step strategy building process  18 types of content with examples  How to write great compelling content?

13:35 - 14:00 What is online reputation management?
What is online reputation management?

 Why online reputation management is need of hour?  Understanding ORM scenario  How to deal with criticism online  10 online reputation management commandments  Step by step guide to overcome negative online reputation  Best examples of online reputation management

14:00 - 14:30 CREATING DIGITAL MARKETING STRATEGY/DOUBT SESSIONS
CREATING DIGITAL MARKETING STRATEGY/DOUBT SESSIONS

 RELAX!  Let's talk strategy &  Solve Your Queries

Exhibition Plan

Our model of training will be based on the following.

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Register

Our Booking Prices are as follows

    • 209.99
      Standard
      • Conference Tickets
      • Easy Access
      • Printed Materials
      • Conference Tickets
      • Easy Access
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    • 209.99
      Standard
      • Conference Tickets
      • Easy Access
      • Printed Materials
      • Conference Tickets
      • Easy Access
      • Printed Materials
      • More Options
      • More Options
      • More Options
    • 209.99
      Standard
      • Conference Tickets
      • Easy Access
      • Printed Materials
      • Conference Tickets
      • Easy Access
      • Printed Materials
      • More Options
      • More Options
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Blue Post Hotel Thika
Address
Along Thika Superhighways
4.9 mi /